Throughout the application we use terminology that is important to understand in order to effectively use the platform.

It all starts with inventory, which refers to the definition of where you have availability for advertising. Inventory is composed of ad spots, or specific placeholders for ads on pages. Keep in mind that ad spots can also be placeholders for video or audio ads, and even mobile ads. Each site represents a group of ad spots. It corresponds either to the website or to a specific page, section or application. Ex.: a video player can be set up as a site in AdGear. A zone is a shortcut to a collection of ad spots: it makes it easier to book campaigns over multiple ad spots.

A campaign is a loose definition of which ads run where, what their delivery objectives are and who they are targeted to. When configuring a campaign, you need to create placements and ads. Placements are collections of ad spots and zones where the ads will run. Placements have objectives and targeting rules associated with them. Ads can be any type of content.

The dashboard is the homepage you see after logging in. It provides ambient knowledge about what’s going on with campaigns, including warnings on problems such as under-delivery (inability of a placement to reach its objectives).

Impressions refer to the number of times an ad has been shown. Interactions are events associated with ads, such as roll-over, or additional clicks for ads that contain more than one. In the industry jargon ads are sometimes referred to us “creative” -- as a noun, not as an adjective. Sometimes we use the term as well.